International Delight
Caramel Macchiato
Delight can be found anywhere, if only you open yourself to the experience of wonder. For this campaign, International Delight wanted to introduce their new line of Caramel Macchiato-flavored coffee creamers. This new spot introduced the individual flavors of cream, espresso, and caramel infused together to make the tasty Macchiato creamer. The 360 campaign included TV, print, digital, and direct mail.
TV :: DA VINCIATTO
Without the hassle of the coffee shop, or the boring bitter taste of black coffee, creamer-lovers can experience the delight of an Italian Macchiato masterpiece, right in the comfort of their own homes. This campaign is specifically steered toward individuals who use creamer already, but it invites them to try a new flavor. We created a TV campaign to ignite the delight in the creamer-obsessed consumer, and give them the inside scoop on just how delicious International Delight can make their coffee.
DIRECT MAIL
To keep encouraging fans to leave room for delight in their coffee, we created an engaging direct mail piece. Inside the coffee bag are three 3D-printed delightful droplet minions sitting atop of a coffee bean infused pillow, coffee colored paint,
a small brush, a paint-by-numbers booklet, and a coffee cup.
With a flavorful palette, fans can take their cup of coffee from a blank canvas to a masterpiece with delicious layers of International Delight Macchiato.
Not even the richest Italian art can compare, next to these creamy, Italian-inspired masterpieces.